Recently, the Global Aquaculture Alliance announced that Cheng Hui Feng has successfully passed the Best Aquaculture Practices (BAP) certification audit and has become the first seafood processing company in Zhuhai City to receive BAP certification. This marks Cheng Hui Feng's quality and safety management level reaching the highest international standards and its product quality leading globally!

1. Certification Background: What is BAP?

BAP (Best Aquaculture Practices) certification is the only third-party certification program that covers the entire aquaculture production chain worldwide. It primarily examines the production standards of seafood products from farms to processing plants, hatcheries, and feed mills in a global context.

Currently, BAP has become a trusted third-party authority certification widely accepted in international markets and sets high standards for seafood product safety, sustainable development, social responsibility, animal feeding practices, and full traceability throughout the entire production process.

BAP is also the only aquaculture international certification recognized by three major international authoritative systems: GFSI (Global Food Safety Initiative), GSSI (Global Sustainable Seafood Initiative), and GSCP (Global Social Compliance Program).

2. Applying for BAP certification is not so simple:

Since July 2019, Cheng Hui Feng has initiated the BAP certification application project, developed corresponding audit specifications based on relevant certification standards, and formed an enterprise BAP working group to conduct preliminary audits of the factory. After a rigorous and detailed initial review stage, Cheng Hui Feng officially submitted the BAP application in October 2019 and underwent a comprehensive audit by the official certification body in December. Finally, in February 2020, Cheng Hui Feng obtained BAP certification.

BAP certification audits are strict and demanding. If any aspect, such as the production environment, employee safety, product quality, or raw material procurement, does not meet the standards, the certification cannot be achieved. Being the only seafood industry company in Zhuhai City to obtain BAP certification is attributed to the efficient execution team, strict quality control, and standardized management of Cheng Hui Feng, as well as the accumulation of nearly 20 years of seafood processing experience. Cheng Hui Feng has established a set of high standards for operation procedures, and employees strictly adhere to these standards, ensuring precision and order in every process.

3. The value of BAP:

In recent years, BAP certification has gained recognition from e-commerce platforms, international retail brands, star hotels, and restaurant chains in the domestic market. It has also reached strategic cooperation agreements with businesses such as Hema Fresh, JD Group, and Yonghui Supermarket.

Globally, BAP certification has been recognized and adopted by over 180 restaurant chain groups and retail groups, including Walmart, Sam's Club, Metro, Aldi, Kroger, Sysco, Red Lobster, Disney, and IHG Hotels. The world's largest retailer, Walmart, and the largest restaurant chain group, Darden, along with other large international retail and restaurant companies, have started to require producers to meet BAP standards.

The safety of exported seafood products has always been a concern for foreign buyers. More and more seafood companies need to obtain authoritative certifications like BAP to effectively promote their product exports. Looking at the future development of the industry, BAP certification can standardize business operations and enhance product value and competitiveness. This is more favorable for selling products in foreign markets, seizing industry opportunities in the fiercely competitive international market, and catering to new trends in industry development.

4. Sharing the Beauty of Sea Bass with the World:

Cheng Hui Feng fully recognizes that developing sustainable aquaculture is an important path for supplying safe and high-quality seafood products to the world. As the only seafood processing company in Zhuhai City to obtain BAP certification, we need to implement the relevant standards in our daily operations. This is not only a driving force for our own management but also sets a benchmark for the industry.

The successful BAP certification is a clear manifestation of Cheng Hui Feng's proactive response to the healthy, green, and sustainable development concept in the Guangdong-Hong Kong-Macao Greater Bay Area. It effectively promotes the seafood industry in Zhuhai City towards a new stage of high-quality development and significantly enhances the quality standards and brand impression of seafood products in Zhuhai City. It further drives the healthy, positive, and sustainable development of the aquaculture industry.

Venturing abroad and reaching out to the world, Cheng Hui Feng collides with premium and distinctive seafood ingredients from around the globe, constantly igniting sparks of innovation. In the future, the company will continue to uphold a management model of high quality and strict requirements to provide Chinese and even global consumers with superior ingredients, thus realizing the vision of "Sharing the Beauty of Sea Bass with the World!"